The power of the Founder Brand is real. And that is overall...you need it forever. That said, company launch is no longer about getting a mention in a mainstream newsletter. You gotta follow the Lulu Cheng Mersey play: Own the Timeline. In order to get there, Founder Brand and following needs to be developed well before launch. Also, great title
The “don’t post and ghost” section is the part I’d underline twice. Everyone focuses on the posting. The real leverage is what happens after someone engages.
A founder’s comments section is a list of people who raised their hand. Early on, nobody owns following up with them. The founder is heads-down, and the first SDR (if there is one) is working a cold list instead. The founders who turn posts into pipeline treat engagement as a signal to act on within a day or two.
For founders reading this: who on your team owns following up with the people who engage with your posts?
Indeed. Ideally the founder is standing by for 30 minutes right after the post, and monitoring the comments closely to be able to respond in a timely manner. The best teams have multiple people waiting to jump in and engage, so it doesn't all rest on one person.
The power of the Founder Brand is real. And that is overall...you need it forever. That said, company launch is no longer about getting a mention in a mainstream newsletter. You gotta follow the Lulu Cheng Mersey play: Own the Timeline. In order to get there, Founder Brand and following needs to be developed well before launch. Also, great title
The “don’t post and ghost” section is the part I’d underline twice. Everyone focuses on the posting. The real leverage is what happens after someone engages.
A founder’s comments section is a list of people who raised their hand. Early on, nobody owns following up with them. The founder is heads-down, and the first SDR (if there is one) is working a cold list instead. The founders who turn posts into pipeline treat engagement as a signal to act on within a day or two.
For founders reading this: who on your team owns following up with the people who engage with your posts?
Indeed. Ideally the founder is standing by for 30 minutes right after the post, and monitoring the comments closely to be able to respond in a timely manner. The best teams have multiple people waiting to jump in and engage, so it doesn't all rest on one person.