An important point to emphasize: before you have awareness and audience for your message/products, they audience exists in places like LinkedIn. It’s a much lighter lift to gain awareness as an early stage company/founder there than by email and even first party website.
Yes indeed. I just love the quote: "a founder had just landed their biggest deal yet, and not only had they never spoken with the buyer, but the buyer had never visited the company website."
The part about the buyer following the founder’s content before ever visiting the website really stood out. I think that is where founder brand gets interesting, because people start recognizing the product through the person behind it instead of only knowing the person because of the product. If you keep contributing useful ideas to the market over time, that recognition can build quietly and eventually bring organic opportunities too. Do you think founders should think of their personal reputation as something they are building alongside the product, not just a way to promote it?
I think everyone should think of both. Its the way of the world. Also, when you think of it only through your company’s lens, you will be drawn away from authenticity.
An important point to emphasize: before you have awareness and audience for your message/products, they audience exists in places like LinkedIn. It’s a much lighter lift to gain awareness as an early stage company/founder there than by email and even first party website.
Yes indeed. I just love the quote: "a founder had just landed their biggest deal yet, and not only had they never spoken with the buyer, but the buyer had never visited the company website."
The part about the buyer following the founder’s content before ever visiting the website really stood out. I think that is where founder brand gets interesting, because people start recognizing the product through the person behind it instead of only knowing the person because of the product. If you keep contributing useful ideas to the market over time, that recognition can build quietly and eventually bring organic opportunities too. Do you think founders should think of their personal reputation as something they are building alongside the product, not just a way to promote it?
I think everyone should think of both. Its the way of the world. Also, when you think of it only through your company’s lens, you will be drawn away from authenticity.